Unit 1 International Business
Chapter 1 What Is International Business?
Chapter 2 Business Environment
Chapter 3 International Market Research and Selection
Unit 2 Export Products
Chapter 4 Product Life Cycle
Chapter 5 Product Adaptation and Presentation
Chapter 6 Product Packaging and Labeling
Unit 3 Export Business
Chapter 7 What Is Exporting?
Chapter 8 Export Procedure
Chapter 9 Export Marketing and Communications
Chapter 10 Export Pricing
Chapter 11 Export Contract
Chapter 12 Documentary Collection
Chapter 13 Documentary Credit
Chapter 14 Transport and Insurance
Unit 4 Trade Policies
Chapter 15 Free Trade
Chapter 16 Tariff Barrier
Chapter 17 NonˉTariff Barrier
Chapter 18 The World Trade Organization
浙公網(wǎng)安備 33010802012068號(hào)
