外貿(mào)業(yè)務(wù)員在工作的時(shí)候，難免遇到各種各樣的情況，但是有時(shí)候不知道怎么更好的去給客戶發(fā)郵件，引起他的回復(fù)，下面就推薦給你以下幾種情況如何有效的發(fā)郵件。

1、發(fā)了開發(fā)信后客戶沒(méi)回音，一個(gè)字“催”！

Dear Alex,
Sorry to trouble you again!
Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.
Thank you in advance!
Best regards,
Cindy

先寫得委婉一點(diǎn)，把你上次寫給他的郵件放在下面。如果他還是沒(méi)回復(fù)，那就再重新發(fā)一遍，上面加上大寫的紅色或者粗體的“RE-SEND！！！”如果還是沒(méi)消息，就打電話吧~

2、展會(huì)上遇到客戶寫的開發(fā)信

Hi ***,
How are you doing? Glad to get your name card from HK fair.
This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!
Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.
Hope to get good news from you! Thanks.
Best regards,
Sandy
Sales assistant

*** ，

需要說(shuō)明的一點(diǎn)，你的情況和其他朋友又不一樣了。你在展會(huì)上拿到過(guò)客人的名片，而且客人曾經(jīng)對(duì)某一款產(chǎn)品感興趣，那簡(jiǎn)直是一個(gè)相當(dāng)好的機(jī)會(huì)！只要你把握住了，成交可能性是很大的！這種情況下，你特別要標(biāo)注出他在展會(huì)上選的東西，而且主動(dòng)提供詳細(xì)資料和報(bào)價(jià)，這一點(diǎn)至關(guān)重要！

客人很忙的，他可能在香港展上去過(guò)很多同行那邊，問(wèn)同一個(gè)產(chǎn)品，他會(huì)收到很多很多郵件，恐怕根本沒(méi)空回復(fù)或主動(dòng)聯(lián)系你，所以你一定要主動(dòng)出擊，提供完整的資料和好的價(jià)格，然后跟進(jìn)，贏得他的信任！如果像你剛才那樣，問(wèn)他是不是有興趣，有興趣你會(huì)給他詳細(xì)資料，客人會(huì)覺(jué)得很煩的，覺(jué)得你怎么需要推一下動(dòng)一下，做業(yè)務(wù)要學(xué)會(huì)主動(dòng)，客人一個(gè)眼色，你就要能完成三四個(gè)動(dòng)作。客人問(wèn)你價(jià)格，你連詳細(xì)參數(shù)尺寸包裝材料都一并提供了。

客人問(wèn)你說(shuō)明書，你連設(shè)計(jì)稿和文字都完整無(wú)誤地給他參考。客人需要彩盒，你不止給了他圖片，還有準(zhǔn)確尺寸的刀模圖，連別的客人的彩盒也一并給他做設(shè)計(jì)參考。你說(shuō)，客人是不是會(huì)對(duì)你印象很好？

3、寄樣品運(yùn)費(fèi)讓對(duì)方出（到付）的委婉郵件

Hi ***,
Thank you so much for your kind reply!
Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked!
Please contact me if further questions. Thank you!
Kind regards,
C

4、客戶嫌價(jià)格高時(shí)，你的回復(fù)

Dear ***,
Thank you so much for your kind mail!
Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.
Pls don't worry about the quality. Price is important, but quality counts for much more!
Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!
All the luminosity and the body look the same! I think it's workable for both of us. Any comments?
Best regards,

對(duì)策：讓他知道你的價(jià)格沒(méi)有報(bào)高，不是人家一說(shuō)便宜點(diǎn)，你嗖一下給人家少了一半價(jià)格，而是改變產(chǎn)品規(guī)格，比如包裝由好的改次的，長(zhǎng)度改短點(diǎn)，重量要少點(diǎn)，或者功率低點(diǎn)。

5、發(fā)了PI后客戶沒(méi)回信，還是“催”！

Hi ***,
Sorry to trouble you again!
Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!
It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!
Thanks and best regards,
***

6、寄了樣品，并且感覺(jué)客戶應(yīng)該是滿意的，但是他沒(méi)有回音，這時(shí)你可以發(fā)這個(gè)郵件

Dear ***,
Sorry to trouble you again!
Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation.
If anything changed, pls keep me posted! Thank you!
Best regards,
***

或者用精簡(jiǎn)版

Dear ***,
What about the final decision about our samples? We need your comments to go ahead!
Thank you!
Kind regards,
Renee
*** Co. Ltd.
Tel: ***
Fax: ***
Mail: ***
Web: ***

7、客人死命砍價(jià)時(shí)回復(fù)的郵件

Dear sir,
Pls find the re-checking the price as follows:
1) Super grade, USD***, give you a special discount of 2%
2) A grade, USD***, similar as super grade, but price much more competitive.
Hope we can deal. Thank you!
Rgds,

這時(shí)你不能一下子給人家底價(jià)，可以用采購(gòu)數(shù)量來(lái)給他打個(gè)小折，這樣就算價(jià)格低了，數(shù)量上也補(bǔ)點(diǎn)進(jìn)來(lái)。

8、你客戶是中間商，他需要等其客戶回應(yīng)之后才能再和你聯(lián)系，沒(méi)事時(shí)發(fā)個(gè)郵件讓中間商客戶別把你忘了。

Hi ***
Thank you for your prompt reply!
Please keep me posted for further details.
Kind regards,

***

9、客戶要來(lái)中國(guó)看你們廠了！激動(dòng)時(shí)別忘記發(fā)郵件確認(rèn)彼此聯(lián)系方式呀！

Hi ***,
I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!
Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!
My cell phone is ***. Pls call me if any questions. Thank you!
Kind regards,

10、客戶給你的價(jià)格太低做不了，給他可以選擇的方案。

Dear ***
Thank you for your kind mail! But unfortunately, this price also unworkable for us.
I sincerely hope to have business with you, pls realize our position. 2 suggestions as below:
1) everything keep the same, EUR2.45/pc, C&F air Stockholm
2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm
Comments, please. Thank you!
Rgds,

11、客戶明確對(duì)你說(shuō)他的訂單下給別人了，這時(shí)發(fā)封信感謝一下吧，生意不成交情在哈！

Hi ***,
Thank you soooooo much for your kind mail! I appreciate!
We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you!
By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!
Take care! Hope everything goes well!
Thanks and best regards,